{"title":"Best Sellers","description":"\u003cp\u003eThe everyday clothes we think are worth making.\u003c\/p\u003e","products":[{"product_id":"mens-black-cotton-hoodie","title":"Men’s Black Cotton Hoodie","description":"\u003ch3 class=\"PDq2pG_selectionAnchorContainer\"\u003eComfort does not go out of fashion\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h3\u003e\n\u003cp\u003eA hoodie becomes valuable through use.\u003c\/p\u003e\n\u003cp\u003eYou reach for it when the temperature drops, when comfort matters and when you do not want to think about what to wear.\u003c\/p\u003e\n\u003cp\u003eThis black FIFI hoodie is designed to become familiar rather than fashionable.\u003c\/p\u003e\n\u003ch3\u003eProduct details\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eBlack\u003c\/li\u003e\n\u003cli\u003eWide Fit\u003c\/li\u003e\n\u003cli\u003eLogo on the back\u003c\/li\u003e\n\u003cli\u003eRegular length\u003c\/li\u003e\n\u003cli\u003e100% cotton\u003c\/li\u003e\n\u003cli\u003eMachine wash (see label)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003eSizing\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003eChoose your normal size for the intended fit and compare the garment measurements with a hoodie you already own. If you are having trouble deciding which size is the best fit for you check out what our models are wearing for a little help. Kevin is 1.74m and wearing a size M.\u003c\/p\u003e\n\u003ch3\u003eWhy this hoodie exists\u003c\/h3\u003e\n\u003cp\u003eComfort does not require constant reinvention.\u003c\/p\u003e\n\u003cp\u003eThe industry may change proportions, colours and styling from season to season, but the reason people wear a hoodie remains largely unchanged.\u003c\/p\u003e\n\u003cp\u003eIt is warm.\u003c\/p\u003e\n\u003cp\u003eIt is practical.\u003c\/p\u003e\n\u003cp\u003eIt is comfortable.\u003c\/p\u003e\n\u003cp\u003eWe made ours around those enduring functions, not a temporary fashion narrative.\u003c\/p\u003e\n\u003ch3\u003eFamiliarity has value\u003c\/h3\u003e\n\u003cp\u003eFashion teaches us to look for the next thing.\u003c\/p\u003e\n\u003cp\u003eA favourite hoodie teaches the opposite lesson.\u003c\/p\u003e\n\u003cp\u003eIts value often grows because it becomes familiar. You know how it fits, how it feels and when you will wear it.\u003c\/p\u003e\n\u003cp\u003eThat is the relationship we want this garment to earn.\u003c\/p\u003e\n\u003ch3\u003eWhy black?\u003c\/h3\u003e\n\u003cp\u003eBlack makes the hoodie simple to wear repeatedly and easy to combine with clothes already in a wardrobe.\u003c\/p\u003e\n\u003cp\u003eIt does not belong to a temporary palette or collection.\u003c\/p\u003e\n\u003ch3\u003eDiscreet branding\u003c\/h3\u003e\n\u003cp\u003eThe FIFI logo remains discreet because we do not believe clothing should turn people into moving advertisements.\u003c\/p\u003e\n\u003ch3\u003eMade in Portugal\u003c\/h3\u003e\n\u003cp\u003eThis hoodie is manufactured in Portugal as part of FIFI’s local-production and efficient-distribution model.\u003c\/p\u003e\n\u003ch3\u003eCare\u003c\/h3\u003e\n\u003cp\u003eAir between wears when possible and wash only when needed.\u003c\/p\u003e\n\u003cp\u003eFollow the garment label, avoid excessive heat and reshape after washing.\u003c\/p\u003e\n\u003ch3\u003eFrequently asked questions\u003c\/h3\u003e\n\u003ch4\u003eIs the hoodie made in Portugal?\u003c\/h4\u003e\n\u003cp\u003eYes.\u003c\/p\u003e\n\u003ch4\u003eWhat is the fabric composition?\u003c\/h4\u003e\n\u003cp\u003e100% cotton.\u003c\/p\u003e\n\u003ch4\u003eDoes it have a front pocket?\u003c\/h4\u003e\n\u003cp\u003eYes. 1 pocket across the front.\u003c\/p\u003e\n\u003ch4\u003eWhere is the logo?\u003c\/h4\u003e\n\u003cp\u003eDiscreetly on the back. Visible only with the hoodie up.\u003c\/p\u003e\n\u003ch4\u003eWhat fit does it have?\u003c\/h4\u003e\n\u003cp\u003eRegular fit. If you are having trouble deciding which size is the best fit for you check out what our models are wearing for a little help. Kevin is 1.74m and wearing a size M.\u003c\/p\u003e\n\u003ch4\u003eIs this a seasonal product?\u003c\/h4\u003e\n\u003cp\u003eIt is suitable for cooler conditions, but it is not part of a temporary seasonal fashion collection.\u003c\/p\u003e\n\u003ch3\u003eContinue reading\u003c\/h3\u003e\n\u003cp\u003eThe clothes we keep are often the ones that become familiar.\u003c\/p\u003e\n\u003cp\u003eRead \u003cstrong\u003eArticle 001: Why This Journal Exists\u003c\/strong\u003e in \u003cstrong\u003eThe Anti-Fashion Journal\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/fifi-wear.com\/blogs\/the-anti-fashion-journal\/why-this-journal-exists\"\u003e\u003cstrong\u003eRead Article 001 →\u003c\/strong\u003e\u003c\/a\u003e\u003c\/p\u003e","brand":"FIFI","offers":[{"title":"XS \/ Black","offer_id":50357556347218,"sku":"HOOD-BK-XS","price":51.22,"currency_code":"GBP","in_stock":true},{"title":"S \/ Black","offer_id":50356676821330,"sku":"HOOD-BK-S","price":51.22,"currency_code":"GBP","in_stock":true},{"title":"M \/ Black","offer_id":50356676854098,"sku":"HOOD-BK-M","price":51.22,"currency_code":"GBP","in_stock":true},{"title":"L \/ Black","offer_id":50356678361426,"sku":"HOOD-BK-L","price":51.22,"currency_code":"GBP","in_stock":true},{"title":"XL \/ Black","offer_id":50356681081170,"sku":"HOOD-BK-XL","price":51.22,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0880\/5295\/7522\/files\/HOODIE_MAN_FRONT.jpg?v=1776719937"},{"product_id":"mens-black-boxy-t-shirt","title":"Men’s Black Boxy T-Shirt","description":"\u003ch3 class=\"PDq2pG_selectionAnchorContainer\"\u003eMore space. Less fashion.\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h3\u003e\n\u003cp\u003eA wide-fit black cotton T-shirt made for comfort, movement and repeated everyday wear.\u003c\/p\u003e\n\u003cp\u003eThe shape is relaxed, the front is plain and the FIFI logo is positioned discreetly on the back.\u003c\/p\u003e\n\u003cp\u003eIt is not oversized to follow a temporary trend. It is cut wider because some people prefer more room in the clothes they wear.\u003c\/p\u003e\n\u003ch3\u003eProduct details\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eBlack\u003c\/li\u003e\n\u003cli\u003eWide Fit\u003c\/li\u003e\n\u003cli\u003eLogo on the back\u003c\/li\u003e\n\u003cli\u003eCrew neck\u003c\/li\u003e\n\u003cli\u003e100% cotton\u003c\/li\u003e\n\u003cli\u003eMachine wash (see label)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eSizing\u003c\/h3\u003e\n\u003cp\u003eChoose your usual size for the intended boxy fit. Consider sizing down only when you prefer a closer silhouette. If you are having trouble deciding which size is the best fit for you check out what our models are wearing for a little help. Kevin is 1.74m and wearing a size M.\u003c\/p\u003e\n\u003ch3\u003eWhy this T-shirt exists\u003c\/h3\u003e\n\u003cp\u003eFashion often takes a practical shape, turns it into a trend and abandons it once the market becomes saturated.\u003c\/p\u003e\n\u003cp\u003eWe do not believe fit should work that way.\u003c\/p\u003e\n\u003cp\u003eA wide T-shirt is useful to someone who likes a wide T-shirt regardless of whether fashion currently approves of it.\u003c\/p\u003e\n\u003cp\u003eThis product exists to provide that choice without attaching it to a season.\u003c\/p\u003e\n\u003ch3\u003eFit should be personal, not fashionable\u003c\/h3\u003e\n\u003cp\u003ePeople have different bodies and different preferences.\u003c\/p\u003e\n\u003cp\u003eA silhouette should be chosen because it feels right to the wearer, not because an industry has temporarily declared it desirable.\u003c\/p\u003e\n\u003cp\u003eThe boxy shape offers room and ease. Nothing more needs to be invented around it.\u003c\/p\u003e\n\u003ch3\u003eWhy black?\u003c\/h3\u003e\n\u003cp\u003eBlack allows the shape to remain the focus without introducing temporary colours or decoration.\u003c\/p\u003e\n\u003cp\u003eIt works easily with clothing already owned and alongside the rest of the FIFI range.\u003c\/p\u003e\n\u003ch3\u003eWhy the logo is on the back\u003c\/h3\u003e\n\u003cp\u003eThe front remains deliberately plain.\u003c\/p\u003e\n\u003cp\u003eOur logo is positioned at the back because the person wearing the T-shirt matters more than the name printed on it.\u003c\/p\u003e\n\u003ch3\u003eMade in Portugal\u003c\/h3\u003e\n\u003cp\u003eThe T-shirt is made in Portugal, close to where FIFI began.\u003c\/p\u003e\n\u003cp\u003eThis supports our commitment to durable clothing and efficient distribution.\u003c\/p\u003e\n\u003ch3\u003eCare\u003c\/h3\u003e\n\u003cp\u003eFollow the care label, wash when needed and avoid excessive heat.\u003c\/p\u003e\n\u003cp\u003eGood laundering habits help protect the fit, cotton surface and rear logo.\u003c\/p\u003e\n\u003ch3\u003eFrequently asked questions\u003c\/h3\u003e\n\u003ch4\u003eWhat does boxy fit mean?\u003c\/h4\u003e\n\u003cp\u003eA boxy T-shirt has a wider, more relaxed body than a conventional regular-fit T-shirt.\u003c\/p\u003e\n\u003ch4\u003eIs it the same as an oversized T-shirt?\u003c\/h4\u003e\n\u003cp\u003eNot necessarily. “Boxy” describes the wider shape. Use the garment measurements to compare it with a T-shirt you already own.\u003c\/p\u003e\n\u003ch4\u003eWhat is it made from?\u003c\/h4\u003e\n\u003cp\u003e100% Cotton\u003c\/p\u003e\n\u003ch4\u003eWhere is it made?\u003c\/h4\u003e\n\u003cp\u003eIt is manufactured in Portugal.\u003c\/p\u003e\n\u003ch4\u003eWhere is the logo?\u003c\/h4\u003e\n\u003cp\u003eThe FIFI logo is positioned discreetly on the back.\u003c\/p\u003e\n\u003ch4\u003eHow is it different from the regular T-shirt?\u003c\/h4\u003e\n\u003cp\u003eThe Boxy T-shirt offers a wider, more relaxed silhouette. The Regular T-shirt has a more conventional fit.\u003c\/p\u003e\n\u003ch3\u003eContinue reading\u003c\/h3\u003e\n\u003cp\u003eFit should be chosen by the wearer, not dictated by fashion.\u003c\/p\u003e\n\u003cp\u003eRead \u003cstrong\u003eArticle 001: Why This Journal Exists\u003c\/strong\u003e in \u003cstrong\u003eThe Anti-Fashion Journal\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/fifi-wear.com\/blogs\/the-anti-fashion-journal\/why-this-journal-exists\"\u003e\u003cstrong\u003eRead Article 001 →\u003c\/strong\u003e\u003c\/a\u003e\u003c\/p\u003e","brand":"FIFI","offers":[{"title":"XS \/ Black","offer_id":50357560443218,"sku":"BAST-BK-XS","price":20.48,"currency_code":"GBP","in_stock":true},{"title":"S \/ Black","offer_id":50357560475986,"sku":"BAST-BK-S","price":20.48,"currency_code":"GBP","in_stock":true},{"title":"M \/ Black","offer_id":50357560508754,"sku":"BAST-BK-M","price":20.48,"currency_code":"GBP","in_stock":true},{"title":"L \/ Black","offer_id":50357560541522,"sku":"BAST-BK-L","price":20.48,"currency_code":"GBP","in_stock":true},{"title":"XL \/ Black","offer_id":50357560574290,"sku":"BAST-BK-XL","price":20.48,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0880\/5295\/7522\/files\/BOXY_T-SHIRT_MAN_FRONT.jpg?v=1774901659"},{"product_id":"womens-black-boxy-t-shirt","title":"Women’s Black Boxy T-Shirt","description":"\u003ch3 class=\"PDq2pG_selectionAnchorContainer\"\u003eA black T-shirt without an expiry date\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h3\u003e\n\u003cp\u003eA relaxed, wide-fit black T-shirt made from 100% cotton in Portugal.\u003c\/p\u003e\n\u003cp\u003eDesigned for everyday comfort and made without seasonal colours, trend-led details or a visible front logo. The discreet FIFI logo sits on the back because we believe clothes should be worn, not used to announce who you are.\u003c\/p\u003e\n\u003cp\u003eWear it often. Keep it for years.\u003c\/p\u003e\n\u003cblockquote\u003e\n\u003cp\u003e“Great quality tee in a classic design. Now a staple in my wardrobe.”\u003cbr\u003eR. Turner\u003c\/p\u003e\n\u003c\/blockquote\u003e\n\u003ch3\u003eProduct details\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eBlack\u003c\/li\u003e\n\u003cli\u003eRelaxed, wide fit\u003c\/li\u003e\n\u003cli\u003eCrew neck\u003c\/li\u003e\n\u003cli\u003eDiscreet FIFI logo on the back\u003c\/li\u003e\n\u003cli\u003e100% cotton\u003c\/li\u003e\n\u003cli\u003eMade in Portugal\u003c\/li\u003e\n\u003cli\u003eMachine washable. Follow the care label.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eSizing\u003c\/h3\u003e\n\u003cp\u003eBekka is 1.57 metres tall and wears a size S.\u003c\/p\u003e\n\u003cp\u003eChoose your usual size for a relaxed, boxy fit. For a closer fit, consider sizing down.\u003c\/p\u003e\n\u003ch3\u003eWhy this T-shirt exists\u003c\/h3\u003e\n\u003cp\u003eWe did not create this because the world needed another T-shirt.\u003c\/p\u003e\n\u003cp\u003eWe created it because we believe one well-made T-shirt should replace several ordinary ones.\u003c\/p\u003e\n\u003cp\u003eIt is not designed for one season. It is designed to remain useful long after fashion has moved on.\u003c\/p\u003e\n\u003cp\u003eNo collection.\u003c\/p\u003e\n\u003cp\u003eNo trend.\u003c\/p\u003e\n\u003cp\u003eNo unnecessary detail.\u003c\/p\u003e\n\u003cp\u003eJust a comfortable black T-shirt made to become part of everyday life.\u003c\/p\u003e\n\u003ch3\u003eWhy black?\u003c\/h3\u003e\n\u003cp\u003eFashion depends on constant change. New colours appear, disappear and return under different names.\u003c\/p\u003e\n\u003cp\u003eWe chose black because it does not depend on a season. It is practical, versatile and easy to wear repeatedly.\u003c\/p\u003e\n\u003cp\u003eThe aim is not to give you more choice.\u003c\/p\u003e\n\u003cp\u003eIt is to give you one good choice that lasts.\u003c\/p\u003e\n\u003ch3\u003eWhy the logo is on the back\u003c\/h3\u003e\n\u003cp\u003eWe believe individuality comes from your ideas, actions and character, not the logo on your chest.\u003c\/p\u003e\n\u003cp\u003eThat is why the front is deliberately plain and the FIFI logo is positioned discreetly on the back.\u003c\/p\u003e\n\u003cp\u003eYou are unique.\u003c\/p\u003e\n\u003cp\u003eClothes are just clothes.\u003c\/p\u003e\n\u003ch3\u003eMade in Portugal\u003c\/h3\u003e\n\u003cp\u003eThis T-shirt is made in Portugal, where FIFI began.\u003c\/p\u003e\n\u003cp\u003eManufacturing close to home allows us to work with experienced local producers and avoid unnecessary long-distance movement before the clothes reach our customers. Our clothes are shipped in bulk to your Country and shipped to you locally.\u003c\/p\u003e\n\u003cp\u003eOur approach to sustainability is simple: make fewer products, make them well and distribute them efficiently.\u003c\/p\u003e\n\u003ch3\u003eCare\u003c\/h3\u003e\n\u003cp\u003eWash only when needed.\u003c\/p\u003e\n\u003cp\u003eMachine wash according to the garment label and avoid unnecessary tumble drying where possible.\u003c\/p\u003e\n\u003cp\u003eGood care helps clothing retain its shape, appearance and usefulness for longer.\u003c\/p\u003e\n\u003ch3\u003eFrequently asked questions\u003c\/h3\u003e\n\u003ch4\u003eIs this T-shirt sustainable?\u003c\/h4\u003e\n\u003cp\u003eWe believe sustainability begins with reducing the need to replace clothing. This T-shirt is made from 100% cotton in Portugal and designed without seasonal colours or trend-led details, so it can remain useful for longer.\u003c\/p\u003e\n\u003cp\u003eWe do not claim that producing any new garment has no environmental impact. Our aim is to reduce unnecessary consumption through quality, durability and efficient distribution.\u003c\/p\u003e\n\u003ch4\u003eIs the cotton organic?\u003c\/h4\u003e\n\u003cp\u003eThis T-shirt is made from 100% cotton. We do not currently describe it as organic cotton because we only make claims we can clearly substantiate.\u003c\/p\u003e\n\u003ch4\u003eWhere is it made?\u003c\/h4\u003e\n\u003cp\u003eIt is manufactured in Portugal.\u003c\/p\u003e\n\u003ch4\u003eWhere is the FIFI logo?\u003c\/h4\u003e\n\u003cp\u003eThe logo is positioned discreetly on the back of the T-shirt. There is no visible logo on the front.\u003c\/p\u003e\n\u003ch4\u003eHow does it fit?\u003c\/h4\u003e\n\u003cp\u003eIt has a relaxed, wide or boxy fit. Choose your usual size for the intended silhouette.\u003c\/p\u003e\n\u003ch4\u003eWhy is it only available in black?\u003c\/h4\u003e\n\u003cp\u003eBlack does not depend on seasonal colour trends. It is easy to combine, practical to wear repeatedly and consistent with our aim to make clothes that remain relevant for years.\u003c\/p\u003e\n\u003ch4\u003eDoes FIFI release seasonal collections?\u003c\/h4\u003e\n\u003cp\u003eNo. FIFI does not create seasonal collections or take part in fashion cycles. We make summer clothes and winter clothes designed to remain available beyond a single season.\u003c\/p\u003e\n\u003ch3\u003eContinue reading\u003c\/h3\u003e\n\u003cp\u003eThis T-shirt is part of a bigger idea.\u003c\/p\u003e\n\u003cp\u003eRead \u003cstrong\u003eArticle 001: Why This Journal Exists\u003c\/strong\u003e in \u003cstrong\u003eThe Anti-Fashion Journal\u003c\/strong\u003e to discover why FIFI believes buying fewer, better clothes is a more responsible alternative to constant consumption.\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/fifi-wear.com\/blogs\/the-anti-fashion-journal\/why-this-journal-exists\"\u003e\u003cstrong\u003eRead Article 001 →\u003c\/strong\u003e\u003c\/a\u003e\u003c\/p\u003e","brand":"FIFI","offers":[{"title":"S \/ Black","offer_id":53460114473298,"sku":"BAST-BK-XS","price":20.48,"currency_code":"GBP","in_stock":true},{"title":"M \/ Black","offer_id":53460114506066,"sku":"BAST-BK-S","price":20.48,"currency_code":"GBP","in_stock":true},{"title":"L \/ Black","offer_id":53460114538834,"sku":"BAST-BK-M","price":20.48,"currency_code":"GBP","in_stock":true},{"title":"XL \/ Black","offer_id":53460114571602,"sku":"BAST-BK-L","price":20.48,"currency_code":"GBP","in_stock":true},{"title":"2XL \/ Black","offer_id":53460114604370,"sku":"BAST-BK-XL","price":20.48,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0880\/5295\/7522\/files\/BOXY_T-SHIRT_WOMAN_FRONT.jpg?v=1774901659"},{"product_id":"womens-black-cotton-hoodie","title":"Women’s Black Cotton Hoodie","description":"\u003ch3 class=\"PDq2pG_selectionAnchorContainer\"\u003eThe clothes we return to\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h3\u003e\n\u003cp\u003eSome clothes spend most of their lives waiting in a wardrobe.\u003c\/p\u003e\n\u003cp\u003eOthers are reached for again and again.\u003c\/p\u003e\n\u003cp\u003eA good hoodie belongs in the second group.\u003c\/p\u003e\n\u003cp\u003eThis black FIFI hoodie is designed for comfort, familiarity and repeated wear. It is not connected to a collection or season. It exists to become one of the dependable garments you keep returning to.\u003c\/p\u003e\n\u003ch3\u003eProduct details\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eBlack\u003c\/li\u003e\n\u003cli\u003eWide Fit\u003c\/li\u003e\n\u003cli\u003eLogo on the back\u003c\/li\u003e\n\u003cli\u003eRegular length\u003c\/li\u003e\n\u003cli\u003e100% cotton\u003c\/li\u003e\n\u003cli\u003eMachine wash (see label)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eSizing\u003c\/h3\u003e\n\u003cp\u003eChoose your usual size for the intended fit. Consult the size guide before ordering if you are between sizes. If you are having trouble deciding which size is the best fit for you check out what our models are wearing for a little help. Bekka is 1.57m and wearing a size S.\u003c\/p\u003e\n\u003ch3\u003eWhy this hoodie exists\u003c\/h3\u003e\n\u003cp\u003eMost of us already understand what makes a favourite hoodie valuable.\u003c\/p\u003e\n\u003cp\u003eIt is comfortable.\u003c\/p\u003e\n\u003cp\u003eIt works without thought.\u003c\/p\u003e\n\u003cp\u003eIt becomes familiar.\u003c\/p\u003e\n\u003cp\u003eIt remains useful regardless of what fashion is currently promoting.\u003c\/p\u003e\n\u003cp\u003eWe made this hoodie to earn that kind of place in your wardrobe. Not through novelty, but through quality, comfort and repeated use.\u003c\/p\u003e\n\u003ch3\u003eWhy favourites matter\u003c\/h3\u003e\n\u003cp\u003eThe most sustainable clothes are not necessarily the garments with the longest list of claims.\u003c\/p\u003e\n\u003cp\u003eThey are often the clothes we enjoy wearing enough to keep.\u003c\/p\u003e\n\u003cp\u003eA garment that is worn regularly has more purpose than one bought for a single moment and quickly forgotten.\u003c\/p\u003e\n\u003cp\u003eOur aim is therefore simple: make a hoodie you will continue choosing.\u003c\/p\u003e\n\u003ch3\u003eWhy it is black\u003c\/h3\u003e\n\u003cp\u003eWe do not introduce new seasonal colours to make previous ones feel outdated.\u003c\/p\u003e\n\u003cp\u003eBlack is versatile, practical and easy to wear repeatedly. It allows the garment to remain useful without depending on a particular fashion cycle.\u003c\/p\u003e\n\u003ch3\u003eWhy the logo is discreet\u003c\/h3\u003e\n\u003cp\u003eThe FIFI logo is not intended to turn you into an advertisement.\u003c\/p\u003e\n\u003cp\u003eIt is positioned discreetly because we believe your identity comes from the life you live, not the branding on your clothes.\u003c\/p\u003e\n\u003ch3\u003eMade in Portugal\u003c\/h3\u003e\n\u003cp\u003eThe hoodie is made in Portugal as part of our commitment to manufacturing close to where FIFI began.\u003c\/p\u003e\n\u003cp\u003eKeeping production closer supports efficient distribution and allows us to build a more direct relationship with the people who make our clothes.\u003c\/p\u003e\n\u003ch3\u003eCare\u003c\/h3\u003e\n\u003cp\u003eA hoodie does not need to be washed after every wear.\u003c\/p\u003e\n\u003cp\u003eAir it between uses when appropriate, wash according to the care label and avoid unnecessary high-temperature drying. Good care helps preserve its fit, texture and usefulness.\u003c\/p\u003e\n\u003ch3\u003eFrequently asked questions\u003c\/h3\u003e\n\u003ch4\u003eWhere is the hoodie made?\u003c\/h4\u003e\n\u003cp\u003eIt is manufactured in Portugal.\u003c\/p\u003e\n\u003ch4\u003eIs the hoodie designed for a particular season?\u003c\/h4\u003e\n\u003cp\u003eNo. FIFI does not make seasonal fashion collections. The hoodie is designed as a dependable layer for cooler conditions.\u003c\/p\u003e\n\u003ch4\u003eWhere is the FIFI logo?\u003c\/h4\u003e\n\u003cp\u003eThe FIFI logo is positioned discreetly on the back.\u003c\/p\u003e\n\u003ch4\u003eHow should I choose my size?\u003c\/h4\u003e\n\u003cp\u003eChoose your normal size for the intended fit and refer to the product size guide for garment measurements.\u003c\/p\u003e\n\u003ch4\u003eWhy is it available only in black?\u003c\/h4\u003e\n\u003cp\u003eBlack remains useful across seasons and does not depend on temporary colour trends.\u003c\/p\u003e\n\u003ch4\u003eHow should I care for it?\u003c\/h4\u003e\n\u003cp\u003eFollow the garment care label, wash only when necessary and avoid unnecessary tumble drying where possible.\u003c\/p\u003e\n\u003ch3\u003eContinue reading\u003c\/h3\u003e\n\u003cp\u003eWhy do certain clothes become favourites while others remain unworn?\u003c\/p\u003e\n\u003cp\u003eExplore the ideas behind FIFI in \u003cstrong\u003eArticle 001: Why This Journal Exists\u003c\/strong\u003e from \u003cstrong\u003eThe Anti-Fashion Journal\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/fifi-wear.com\/blogs\/the-anti-fashion-journal\/why-this-journal-exists\"\u003e\u003cstrong\u003eRead Article 001 →\u003c\/strong\u003e\u003c\/a\u003e\u003c\/p\u003e","brand":"FIFI","offers":[{"title":"S \/ Black","offer_id":53467183743314,"sku":"HOOD-BK-XS","price":51.22,"currency_code":"GBP","in_stock":true},{"title":"M \/ Black","offer_id":53467183776082,"sku":"HOOD-BK-S","price":51.22,"currency_code":"GBP","in_stock":true},{"title":"L \/ Black","offer_id":53467183808850,"sku":"HOOD-BK-M","price":51.22,"currency_code":"GBP","in_stock":true},{"title":"XL \/ Black","offer_id":53467183841618,"sku":"HOOD-BK-L","price":51.22,"currency_code":"GBP","in_stock":true},{"title":"2XL \/ Black","offer_id":53467187773778,"sku":"HOOD-BK-XL","price":51.22,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0880\/5295\/7522\/files\/HOODIE_WOMAN_FRONT.jpg?v=1772475685"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0880\/5295\/7522\/collections\/FIFI_GROUP__29_cropped_8a33f0e6-05cc-4cf0-b46e-0bbec666fe28.jpg?v=1787924675","url":"https:\/\/fifi-wear.com\/collections\/best-sellers-1.oembed","provider":"FIFI","version":"1.0","type":"link"}