Useful design does not need reinvention

The polo shirt is already understood.

A collar.

A short buttoned placket.

A comfortable everyday shape.

Its purpose does not improve simply because fashion changes its proportions or introduces a new seasonal colour.

Our version is black, discreetly branded and designed to remain familiar.

Product details

Keep the exact verified:

• Black
• Regular Fit
• Logo on the back
• Polo collar
• 100% cotton
• Machine wash (see label)
• Made in Portugal

Sizing

Choose your usual size for the intended fit and consult the garment measurements before ordering. If you are having trouble deciding which size is the best fit for you check out what our models are wearing for a little help. Kevin is 1.74m and wearing a size M.

Why this polo shirt exists

Fashion depends on persuading us that established designs need continuous replacement.

Sometimes they do not.

The polo shirt has lasted because it occupies a useful space between a T-shirt and a more formal shirt.

We kept that function and removed the fashion cycle around it.

Familiar is not the opposite of good

Originality is valuable in ideas, art and human expression.

It is not automatically necessary in every garment.

Sometimes the responsible choice is to make an established product well and allow it to remain unchanged.

Why black?

Black makes the polo adaptable and allows it to remain useful without belonging to a temporary seasonal colour story.

Why discreet branding?

We do not want the logo to dominate the person wearing the garment.

The branding is placed discreetly, leaving the polo straightforward and easy to wear.

Made in Portugal

This polo shirt is manufactured in Portugal, supporting FIFI’s aim to make closer to where the brand began and distribute clothes efficiently.

Care

Follow the garment label, reshape the collar and placket after washing, and avoid unnecessary high-temperature drying.

Frequently asked questions

What is the polo shirt made from?

100% cotton.

Where is it made?

It is made in Portugal.

How many buttons does it have?

3.

Where is the logo?

The logo is in the back. Visible under the collar.

What is the fit?

Regular fit.

Why is it only black?

We use one versatile colour rather than creating seasonal colour cycles designed to encourage repeat consumption.

Continue reading

Clothes do not have to be original to remain useful. People do.

Read Article 001: Why This Journal Exists in The Anti-Fashion Journal.

Read Article 001 →