A T-shirt does not need a new story every season

This is a regular-fit black cotton T-shirt.

It has a crew neck, a straightforward everyday shape, a plain front and a discreet FIFI logo on the back.

It does not claim to transform the person wearing it.

Its job is to be comfortable, useful and worth keeping.

Product details

• Black
• Regular Fit
• Logo on the back
• Crew neck
• 100% cotton
• Machine wash (see label)
• Made in Portugal

Sizing

Choose your usual size for the intended regular fit. If you are having trouble deciding which size is the best fit for you check out what our models are wearing for a little help. Kevin is 1.74m and wearing a size M.

Why this T-shirt exists

Fashion depends on continuous change.

A different fit.

A new colour.

A revised detail.

Another reason to decide that the clothes you already own are no longer enough.

This T-shirt rejects that logic. It is deliberately familiar because familiarity is not a defect.

A good T-shirt does not require reinvention. It requires continued use.

Regular means dependable

The word “regular” can sound unremarkable.

We see value in that.

Regular means it fits into ordinary life. It can be worn repeatedly without needing an occasion or an explanation.

Not every object needs to compete for attention.

Why black?

Black is practical and easy to combine.

More importantly, it does not require us to manufacture an artificial cycle of seasonal colour launches.

Why the logo is on the back

We keep the front free from prominent branding.

Your personality, ideas and actions already communicate who you are. A logo does not need to do that for you.

Made in Portugal

This T-shirt is manufactured in Portugal as part of our commitment to making clothing closer to where FIFI began and distributing it efficiently.

Care

Wash according to the label and only when needed.

Avoid unnecessary tumble drying and excessive heat to support the garment’s longevity.

Frequently asked questions

What fit is this T-shirt?

It has a regular, everyday fit.

Is there a wider option?

Yes. Choose the FIFI Boxy T-shirt for a wider and more relaxed silhouette.

What is it made from?

100% cotton.

Where is it made?

It is made in Portugal.

Does it have a front logo?

No. The front is deliberately plain and the FIFI logo is positioned discreetly on the back.

Why does FIFI not release collections?

We do not want to create artificial reasons for people to replace clothes that remain useful.

Continue reading

Why should a perfectly good garment become obsolete because a new season begins?

Read Article 001: Why This Journal Exists in The Anti-Fashion Journal.

Read Article 001 →