Men’s Black Cotton Sweatshirt

Clothes should improve through familiarity

A good sweatshirt does not need to look new forever.

It needs to remain useful.

Through repeated wear, it becomes familiar. You understand its fit, its weight and when you will reach for it.

This FIFI sweatshirt is designed to build value through use rather than lose value when a new collection arrives.

Product details

• Black
• Wide Fit
• Logo on the back
• Extra long fit
• Crew neck
• 100% cotton
• Machine wash (see label)
• Made in Portugal.

Sizing

Choose your usual size for the intended fit. Compare the garment measurements with a sweatshirt you already wear. If you are having trouble deciding which size is the best fit for you check out what our models are wearing for a little help Kevin is 1.74m and wearing a size M.

Why this sweatshirt exists

Fashion gives garments an artificial life cycle.

Launch.

Promotion.

Discount.

Replacement.

The physical garment may remain perfectly useful throughout that process.

We made this sweatshirt without that planned narrative. It exists outside a seasonal collection and is intended to be worn until its actual condition, rather than fashion, determines the end of its life.

Age is not obsolescence

Wear is evidence that a garment has been useful.

It should be cared for and repaired where practical, not automatically replaced because it no longer looks untouched.

Clothes are objects for living in.

Their purpose is not to remain permanently new.

Why black?

Black allows repeated use without requiring the sweatshirt to align with a particular seasonal palette.

It works simply alongside other garments and remains consistent with the wider FIFI range.

Why the logo is discreet

The front is kept free of prominent branding.

Your identity is already present. It does not need to be supplied by a sweatshirt.

Made in Portugal

This sweatshirt is manufactured in Portugal as part of FIFI’s commitment to local production, quality and more efficient distribution.

Care

Wash only when required and follow the garment label.

Turn the sweatshirt inside out, use moderate temperatures and avoid unnecessary tumble drying where possible.

Frequently asked questions

What is the sweatshirt made from?

100% cotton.

Is the inside brushed?

Yes.

Where is it made?

It is manufactured in Portugal.

Where is the FIFI logo?

The logo is positioned discreetly on the back.

How does it fit?

Long, loose fit.

Is it part of a seasonal range?

No. FIFI does not replace its range with seasonal fashion collections.

Continue reading

A useful garment should not be given an artificial expiry date.

Read Article 001: Why This Journal Exists in The Anti-Fashion Journal.

Read Article 001 →