A black T-shirt without an expiry date

A relaxed, wide-fit black T-shirt made from 100% cotton in Portugal.

Designed for everyday comfort and made without seasonal colours, trend-led details or a visible front logo. The discreet FIFI logo sits on the back because we believe clothes should be worn, not used to announce who you are.

Wear it often. Keep it for years.

“Great quality tee in a classic design. Now a staple in my wardrobe.”
R. Turner

Product details

• Black
• Relaxed, wide fit
• Crew neck
• Discreet FIFI logo on the back
• 100% cotton
• Made in Portugal
• Machine washable. Follow the care label.

Sizing

Bekka is 1.57 metres tall and wears a size S.

Choose your usual size for a relaxed, boxy fit. For a closer fit, consider sizing down.

Why this T-shirt exists

We did not create this because the world needed another T-shirt.

We created it because we believe one well-made T-shirt should replace several ordinary ones.

It is not designed for one season. It is designed to remain useful long after fashion has moved on.

No collection.

No trend.

No unnecessary detail.

Just a comfortable black T-shirt made to become part of everyday life.

Why black?

Fashion depends on constant change. New colours appear, disappear and return under different names.

We chose black because it does not depend on a season. It is practical, versatile and easy to wear repeatedly.

The aim is not to give you more choice.

It is to give you one good choice that lasts.

Why the logo is on the back

We believe individuality comes from your ideas, actions and character, not the logo on your chest.

That is why the front is deliberately plain and the FIFI logo is positioned discreetly on the back.

You are unique.

Clothes are just clothes.

Made in Portugal

This T-shirt is made in Portugal, where FIFI began.

Manufacturing close to home allows us to work with experienced local producers and avoid unnecessary long-distance movement before the clothes reach our customers. Our clothes are shipped in bulk to your Country and shipped to you locally.

Our approach to sustainability is simple: make fewer products, make them well and distribute them efficiently.

Care

Wash only when needed.

Machine wash according to the garment label and avoid unnecessary tumble drying where possible.

Good care helps clothing retain its shape, appearance and usefulness for longer.

Frequently asked questions

Is this T-shirt sustainable?

We believe sustainability begins with reducing the need to replace clothing. This T-shirt is made from 100% cotton in Portugal and designed without seasonal colours or trend-led details, so it can remain useful for longer.

We do not claim that producing any new garment has no environmental impact. Our aim is to reduce unnecessary consumption through quality, durability and efficient distribution.

Is the cotton organic?

This T-shirt is made from 100% cotton. We do not currently describe it as organic cotton because we only make claims we can clearly substantiate.

Where is it made?

It is manufactured in Portugal.

Where is the FIFI logo?

The logo is positioned discreetly on the back of the T-shirt. There is no visible logo on the front.

How does it fit?

It has a relaxed, wide or boxy fit. Choose your usual size for the intended silhouette.

Why is it only available in black?

Black does not depend on seasonal colour trends. It is easy to combine, practical to wear repeatedly and consistent with our aim to make clothes that remain relevant for years.

Does FIFI release seasonal collections?

No. FIFI does not create seasonal collections or take part in fashion cycles. We make summer clothes and winter clothes designed to remain available beyond a single season.

Continue reading

This T-shirt is part of a bigger idea.

Read Article 001: Why This Journal Exists in The Anti-Fashion Journal to discover why FIFI believes buying fewer, better clothes is a more responsible alternative to constant consumption.

Read Article 001 →