Better through use

Fashion usually presents newness as a sign of value.

We believe a good sweatshirt proves its value over time.

It becomes familiar. It softens through wear. It finds a regular place in everyday life.

This black FIFI sweatshirt is made without seasonal decoration or prominent front branding. It is designed to be worn repeatedly rather than replaced when the next collection appears.

Product details

• Black
• Wide Fit
• Logo on the back
• Extra long fit
• Crew neck
• 100% cotton
• Machine wash (see label)

Sizing

Choose your normal size for the intended fit. Consult the garment measurements if you prefer a looser or closer silhouette. If you are having trouble deciding which size is the best fit for you check out what our models are wearing for a little help. Bekka is 1.57m and wearing a size S.

Why this sweatshirt exists

The best clothes often become better known rather than more fashionable.

You learn how they fit.

You know when you will reach for them.

They become part of your routine.

We made this sweatshirt to develop that kind of value through use. It does not rely on novelty. It relies on comfort, quality and the willingness to keep wearing it.

Clothing should age, not expire

A garment will naturally change through wear.

That is different from being declared obsolete by fashion.

We want clothes to remain useful until their physical condition says otherwise, not until a marketing calendar tells you to replace them.

Why black?

Black allows the sweatshirt to work repeatedly with a wide range of clothing without depending on changing seasonal palettes.

It is intended to remain straightforward and familiar.

Why the logo is discreet

We do not believe your clothing should speak louder than you do.

The FIFI logo is positioned discreetly on the back, leaving the front uncomplicated.

Made in Portugal

This sweatshirt is manufactured in Portugal.

Making closer to where FIFI began supports our goal of combining durable clothing with more efficient distribution.

Care

Wash according to the garment label and only when necessary.

Turn it inside out before washing where appropriate, reshape it after washing and avoid unnecessary high-temperature drying.

Frequently asked questions

What fabric is used?

100% Cotton.

Is the inside brushed or loopback?

Brushed.

Where is it made?

It is manufactured in Portugal.

Where is the logo?

The FIFI logo is positioned on the back.

How does it fit?

Long with loose fit.

Is this part of a seasonal collection?

No. FIFI does not produce seasonal collections. The sweatshirt is intended to remain part of the range beyond a single fashion season.

Continue reading

Can clothes become more valuable through familiarity rather than novelty?

Read Article 001: Why This Journal Exists in The Anti-Fashion Journal.

Read Article 001 →