Women’s Black Regular-Fit T-Shirt

Simplicity without the fashion cycle

A regular-fit black T-shirt made from 100% cotton.

It has a clean crew neck, a comfortable everyday shape and a discreet FIFI logo positioned on the back. There is no visible front branding and no trend-led detail competing for attention.

It is simply a T-shirt made to be worn regularly and kept for longer.

Product details

• Black
• Regular fit
• Crew neck
• Discreet FIFI logo on the back
• 100% cotton
• Machine washable according to the care label

Sizing

Bekka is 1.57 metres tall and wears a size S.

Choose your usual size for the intended regular fit.

Why this T-shirt exists

Simplicity is often treated as something temporary.

Fashion takes a basic garment, alters a detail, changes a colour and presents it as new. A few months later, the cycle begins again.

We made this T-shirt to step outside that cycle.

It does not need to be reinvented every season. It needs to fit well, feel comfortable and continue doing its job.

No collection.

No trend.

No expiry date created by fashion.

Why simplicity matters

Adding something is easy.

Knowing what not to add is harder.

We removed visible front branding, seasonal colour choices and unnecessary decoration because none of them makes a T-shirt more useful.

The result is intentionally straightforward: a black cotton T-shirt designed for everyday life.

Why the logo is on the back

We do not believe a logo should be the first thing people notice about you.

The front is deliberately unbranded. The FIFI logo is positioned discreetly on the back.

Your ideas and actions express who you are.

Your T-shirt does not need to.

Why black?

Black is practical, versatile and independent of seasonal colour cycles.

We would rather offer one considered option than produce multiple colours simply to create more choice and encourage more purchases.

Made close to home

FIFI’s approach is based on quality, durability and efficient distribution.

We manufacture in Portugal, where the brand began, and aim to avoid unnecessary movement before a garment reaches the customer.

Care

Wash only when the garment needs it.

Follow the instructions on the care label and avoid unnecessary tumble drying where possible. Thoughtful care can help a T-shirt retain its fit and appearance for longer.

Frequently asked questions

What is the difference between the regular and boxy T-shirts?

The regular T-shirt has a more conventional everyday silhouette. The Boxy T-shirt has a wider, more relaxed shape.

What is the T-shirt made from?

It is made from 100% cotton.

Where is the FIFI logo?

The logo is positioned discreetly on the back. The front is intentionally plain.

Why is it only available in black?

Black remains useful beyond seasonal colour trends and works easily with the rest of an everyday wardrobe.

Does FIFI release seasonal collections?

No. We make summer and winter clothes rather than replacing the range with new fashion collections every season.

Is this an oversized T-shirt?

No. It is designed as a regular fit. Choose the Boxy T-shirt for a wider, more relaxed silhouette.

Continue reading

A simple T-shirt can be part of a much bigger idea.

Read Article 001: Why This Journal Exists in The Anti-Fashion Journal to explore why we believe clothes should last beyond trends and seasons.

Read Article 001 →